PayAd is designed for large organizations with occasional public outreach and mass media communication requirements to deliver their messages to as many people as possible.  Unlike Paywast and Payam, in PayAd, the organizations with the help of PayAd team, will create a mass group in accordance with the organization’s desires, target market, audience or demographics.  After the group is formed, PayAd team will send the organization’s message or notification to all group members.  In addition, PayAd provides detailed online reporting which helps organization to monitor and evaluate their SMS campaign and its effectiveness.  For instance, Ministries of education and higher education wish to send SMS to hundreds of thousands of students to alert them of the entrance examination deadline or the test results nationwide. To do so, they send their requests to Paywast to deliver the message on their behalf.    Government agencies can use PayAd for any mass information delivery purposes, whether it is mass evacuation during emergencies or mass volunteer work on special occasions or mass media alert on the outbreak of a fatal disease. Independent Election Commission, for example, can reach out millions of population through SMS to guide them about the upcoming elections or send public outreach and public awareness messages on how to behave on election days. Businesses can send bulk SMS to inform the public about the launch of new products and services.

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